When it comes to buying anything, we actually tend to make decisions based on feelings and emotions instead of logic. Did you get that? Feelings and emotions, not logic. Benefits reach people emotionally, while features engage the rational brain
choosing the domain name for your business is more difficult than it appears. There are many factors that can affect the future success of your website and online business.
Some stall and procrastinate because they believe it’s safer, it’s easier. Procrastination is deeply rooted in fear actually. Some people spend more time worrying about what they have to do than actually doing it. Some people set really high standards for themselves and fear failing or being upset by their results if they don’t work out well. Is it better to not succeed because you didn’t try than to try and fail?
Google AdWords (ppc advertising) is the best place to test out ideas you’ve had relating to your passion and your niche market. In the days before Google, testing and refining our marketing process was slow and expensive.
Good copy takes the place of your best salesperson and unleashes their powers of influence on your visitors. Copywriting is part art, part science. The mastery of copywriting has earned many people a fortune for every piece they create.