~ Our Client Portfolio ~
A Small Demonstration of What We Do
and the Results We Bring Our Clients
Site: RealEstateLawyerToronto.com
Services: Strategic/Marketing Consulting, Design, Copywriting, Programming, Search Engine Optimization, Pay Per Click Advertising, Maintenance
Background: The client wanted a new web presence and marketing system to attract his ideal customers. We've been working together for a couple of years on his old site (you'll see it below) and getting consistent results but it was time to break free from the norm and try something new.
Instead of redesigning his existing site, I suggested a second brand new site built from the ground up with one goal in mind - serving his market with helpful & useful content combined with persuasive, compelling sales copy.
The only way a site like this can be created is with a good plan. Everything was done completely in-house - marketing consulting, research, planning, copywriting, website design and development, lead generating quotation system... everything. Combine this with laser-targeted online advertising and the leads are pouring in.
A site like this makes it easy to get clients who are
ready to do business
with you - they're already warmed up and
ready to start because you've shared so much information / knowledge / wisdom with them.
Get Found - Build Trust. Get More Business.
Site: HopeReiki.com
Services: Core Marketing Foundation Building, Copywriting Coaching, Custom Design & Graphics, Search Engine Optimization, Maintenance,
Background: Helping people help other people is one of my passions. This project allowed me to do just that. Hope Reiki Toronto serves people of all ages who want to bring balance back into their lives, to help their own healing systems do their job, to overcome and heal personal blockages of energy that manifest as: worry, anxiety, pain, guilt, confusion, 'feeling stuck' and so much more. Reiki is healing and relaxing and is something I wish everyone would try. I get to experience this Reiki Master all the time (she's my wife).
A site like this attracts the right target market who is searching online for a reiki treatment. It's a fairly new site but it's already achieving some very good positioning in Google. People are finding the site, reading it and
making contact. This 'client' is getting one to two new
clients
every week with no paid advertising!
Site: OPEXCanada.com
Services: Strategic Consulting, Marketing Foundation, Custom Web Design, Content Strategy, Copywriting, eX-Factor Lead Generating Report/Whitepaper System, Pay Per Click Advertising & Management, Maintenance,
Background: This is a project I'm very proud to be working on. I'm not only the marketer/designer, I'm also a partner in the firm. OPEX helps small
to medium sized businesses achieve operational excellence - we help them make more money, capture more profits and make companies easier to run. I'm deeply involved and committed to
this project and continually provide a combination of the following services:
motivational business coaching, internet marketing consulting,
web copywriting, web design, search engine optimization, content
creation, advertising and that's just to start - have a look and
if you need help squeezing more profit out of your company - visit OPEXCanada.com
to make your company more profitable.
A site like this attracts the right target market who needs what you have to offer. It captures their attention,
informs and educates and
ultimately, through providing highly valued content, it generates targeted
leads every day that
translate
into business!
Site: StyleHog.com
Services: Search Engine Marketing (PPC & SEO), Website Analysis & Optimization, Script Programming,
Background: Our client, a fashion magazine editor and consultant wanted more exposure and traffic. We got her both on a budget that worked for her. We did the research into her target market and found out what they were searching for that related to what she had to offer. She didn't want to sell anything, she just wanted to be a DESTINATION site - a site with a lot of value and interesting, helpful information for its visitors - a site that advertisers would be happy to invest in. We created about 6 super-responsive campaigns that brought her the right kind of traffic and lots of it.
A site like this makes it easy to get found
and keep visitors coming back for more -
plus it makes it easy to get easy and free referrals.
Site: HomeDecorWindowsandDoors.com
Services: Strategic Consulting, Marketing Foundation Work, Custom Web Design, Copy Writing, Pay Per Click Marketing, Photo Enhancement, Script Programming, Web Site Maintenance,
Another full service, education-based internet marketing and web development project.
Background: From start to finish this project was a serious challenge and worth every minute of my time. I provided almost every service in my arsenal (at that time) and the results are outstanding. This education based website grabs the visitor's attention, provides lots of interesting and helpful information, displays stunning pictures and has plenty of testimonials to help build credibility. With many strategically placed calls to action, the client is getting consistent and valuable leads every day.
Information-rich websites are our passion. Be of service to your prospective and existing clients and they will thank you for your help with their business. A site like this makes it easy to get more clients, get more referrals and generate consistently profitable projects that you enjoy working on.
Site: VibraSystems.com
Services: Marketing Foundation Work, Analysis, Keyword & Market Research, Pay Per Click Marketing - AdWords, Yahoo, MSN, Search Engine Optimization, Programming, Website Updates and Maintenance
Background: This client was spending a small fortune on AdWords and Yahoo Search and not getting any significant results. I took over the campaigns and redid them from scratch, starting with keyword research. I also determined who their ideal clients were and what would be the most profitable products they could sell. I created about 6 separate campaigns with 3-5 ad groups in each (total 20 ad groups) and at least 2 ads for each group. I prioritized their ad-spend according to potential profit. I launched and then monitored and optimized them in real time for a few weeks. The results have been outstanding. Serious inquiries and orders almost every day from new customers finding them online. Those new customers convert into repeat customers thus increasing the ultimate ROI. That's what it's all about!Did I mention I also got them a lot more clicks for less money than they were paying before?
Don't let an amateur handle your PPC Campaigns - it could
cost you a fortune
or lose you business or both!
It may cost you money up front to invest in a professional but you'll
reap so much more in the long run.
Site: ConstellationLearning.ca
Services: Marketing Foundation Work, Internet Marketing Consulting, Custom Design, Newsletter & Autoresponders, Website Audio and Video, Shopping Cart Integration, PPC Management, Website Maintenance,
Background: Constellation Learning run by Cynthia Barlow is a personal and corporate leadership development and personal empowerment training company. This client has several web properties, each geared at a different audience or branch of service. This is their more corporate branch. We've been working together for years (I'm also a client of theirs and now a friend). They get business through the site from all over Canada and the United States. This site has tons of content and we stay in touch with clients (and prospects) through a newsletter/ezine.
Steadily build up content over time and your site will become a destination for your ideal target market. Over time they will come to trust you and like what you have to say - so much so that they will eventually become clients. It's not always about a fast sell - it's about trust and the long term relationship.
Site: GrowingIntoGreatness.ca
Services: Strategic Consulting, Marketing Foundation Work, Sales Letter Copywriting, Custom Design, eBook and CD Cover Design, Website Audio, Shopping Cart / Payment Integration, Autoresponder Sequences, Affiliate Program - the whole shebang!
Background: Growing
Into Greatness: Mastering Your Emotions is a self-mastery
& personal development audio course & workbook geared
towards people who want to live
a happier, more peaceful and effective life. It's one of the websites under Constellation Learning's umbrella. From concept to graphics to copywriting,
web development, shopping cart & affiliate program this is
a full demonstration of an online sales machine. Though a lot
of work went into it, it's now running on auto-pilot - i.e. providing
a passive revenue stream for it's creator. Interested?
Check this one
out for two reasons: 1) you might just want to buy it and
become
the master of your own emotions and 2) even if it's not your cup of tea, you'll really get to see
what
eXante's capable of doing for you.
Site: PacificWellness.ca
Services: Search Engine Optimization, Internet Marketing Consulting & Coaching, Website Maintenance, Google Local Business Results,
Background: This client came to me after hearing from many SEO firms that he would have to change his whole site to achieve any significant results (first page rankings). I was one of the contenders and told him that I would do my best and would have to make several other significant but worthy changes that would make it possible - all on a reasonable budget. The work was worth it and the client now enjoys several first page (and even #1 listings) for keywords that drive his business - for instance acupuncture toronto and shiatsu massage toronto. They were so pleased with the results that they now entrust me to handle all their internet marketing and website needs. I am very grateful
Speak to at least 3 vendors before making a decision about your website and do your best to educate yourself as much as possible about the web design and internet marketing field. It's serious business and can yield a lot of customers and that means money. It's totally worth it. If you don't think so, your competition probably thanks you!
Site: BoomisBeads.com
Services: Internet Marketing Consulting, Copywriting, Redesign, Coaching, Maintenance, SEO,
Background: BoomisBeads is a wonderful project I'm proud to be working on as an internet
marketing coach & consultant. Recently we did a website makeover
to optimize copywriting and the layout and bring attention to the
incredible benefits of their helpful and attractive products. They
design and produce fashionable
medical id alert bracelets for kids and adults. They support
several great causes through their work and bring a lot of happiness
to people who need to wear medical bracelets that are fun, stylish,
interchangeable and hand-made with a lot of care and attention
to detail.
Sometimes it's not about making big dramatic changes to your site,
sometimes the little things can make a big difference and show up on
your bottom line in a big way.
Site: Perspective-Coach.com
Services: Marketing Foundation Work, Strategy, Custom Design, Pay Per Click Marketing, Maintenance
Background: It was an honor to work with my good friend and life coach, Timothy (Timo) Barlow of Perspective-Coach.com. Timothy wanted a website that wasn't too busy or loud and also one he could grow into over time. First we worked on his marketing foundation - identifying the type of clients he wanted to attract and then I coached him on copywriting and content strategy. He did all the writing himself (with a few edits here and there) and the result is a site that brings him ideal clients. We've also worked on some pay per click marketing and have plans for SEO and a lead generating report/guide.
A site like this makes it easy for prospective clients to find you,
get a sense of how you can help them and connect with you.
Site: CyberbrideInvestigators.com
Services:Marketing Consulting and Research, Opportunity Research, Content Planning and Copywriting, Design Customization, Maintenance,
Background: This is a relatively new business that launched in
early 2006. Shortly thereafter I helped redesign not only their
website but also their marketing approach. Through my research
and guidance we have been able to help this client overcome many
of the obstacles that keep new websites and internet based businesses
from achieving success in their early years. We employ several
internet marketing pillars such as effective copywriting, persuasive
content, search engine optimization, joint ventures, affiliate
marketing and we have a few growth projects on the go.
It's so important to always start with a plan and to really define your goals and your needs before hiring someone to do what you want. That's why consulting and marketing foundation work is so worthwhile. It can save you years of pain and struggle and expensive investments you don't actually need. Experienced professionals can help you plan how to invest your time, money and energy into what will really help your business flourish.
Site: JillSegal.com
Services: Consulting, Custom Web Design, Photo Enhancements, Art Gallery, Newsletter, Maintenance & Support,
Background: Jill Segal
is a Canadian Artist who has already launched her second web
venture with me. This site went live in late 2005 and Jill has been
raving about the responses she's been getting from her network
of colleagues and fans ever since. The site had to be artistic and creative, yet easy
to navigate and intuitive, which is always a top priority. I also included
a lot more content for her visitors through articles and a newsletter
signup. This helps the site bring back previous visitors, it engages
them and helps them stay connected with their teacher/mentor.
Staying in Touch with your visitors/clients/prospects is one of the best ways to generate business and especially repeat business. It's so much easier to sell to someone who already trusts you and appreciates you - that's why newsletters and regular updates to your site are so important.
Site: RexdaleCHC.com
Services: Internet Marketing and Web Design Consulting, Content Planning, Web Template Customization, Graphic Design, Maintenance,
Background: Rexdale Community Health Centre is a non-profit multi-service health & community centre that offers free quality health care, community support and activities for women, children, families, youth, adult and seniors of diverse cultures through its programs.They needed a website that was professional and also welcoming and inviting for its visitors to frequent. They are happy with the results. Long term plans include creating a Content Management System and a Forum for its patrons to get involved with.
Sometimes a website is just about being in service to your existing clientele. Give them easy access to the information they need and offer frequent updates to keep them informed and they will thank you with their patronage.
PRO BONO
I am also proud to announce our involvement with the Campaign
Against Child Poverty, a national, non-partisan coalition of citizens concerned about
the unacceptably high levels of child and family poverty in Canada.
To date we have added content to the site and performed maintenance
tasks. For the future, we are planning to redesign the site and
add content from a wide variety of sources.
Though We Do Completely Custom Work...
You may find it helpful to
choose the look and feel of your website
from one of a thousand teriffic templates like the ones below. It'll help
speed up the design process and ensure clear communication.
Click Here to Learn More About
Why We Start With a Template
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us to start your web design project today!
